Millennials, (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Commentators use birth years ranging from the early 1980s to the early 2000s.
An article on CNBC’s website discusses how this generation is into alternative medicine. “Roughly 11 percent of millennials used homeopathic medicine in 2013, up from 4 percent in 2009, according to a 2013 report by the Natural Marketing Institute, a consulting firm in Harleysville, Pennsylvania. By comparison, only 6 percent of baby boomers and 7 percent of Gen Xers reported using homeopathic medicine in 2013.”
The article continues with someone who turned to alternative medicine to manage stress, anxiety, depression and acne: “Natural remedies and alternative medicine feel safer, cleaner and more in line with my values,” she says.” The article concludes: “That’s not something most people would ever say about their medical treatment.”