U.S. Over-The- Counter Yearly Sales of Homeopathic and Herbal Remedies Reaches $6.4 BILLION

In 2012, over-the-counter sales of homeopathic and herbal remedies have reached $6.4 billion in the United States alone. PR Newswire reports:

Today 30% of respondents who suffered an ailment within the past year claim to have used a homeopathic or herbal remedy to treat it. And there is further good news for the homeopathic and herbal remedies sector too, as Mintel forecasts sales to increase to $7.5 billion by 2017 as more Americans become proactive about their health and further growth is fueled by availability of these products in mass retailers.

Recalls of traditional [pharmaceutical] OTC remedies, a holistic approach to health, and more availability in traditional retailers all helped to fuel growth in this market. The sector is primed for continued success as US consumers increasingly seek products that are natural and organic, particularly as it relates to healthcare. This is especially true for families with small children as many OTC medications [pharmaceutical] are unsafe for children under the age of two.

“Those who trust homeopathic medications are more likely to eat a healthier diet. Additionally, they are more likely to eat natural and organic foods and are willing to invest in these products. Those who trust homeopathic medicines are also more likely to be preventative about their healthcare. They visit the doctor regularly and take vitamins to prevent illness”.

MINTEL/PR NEWSWIRE

As a result of this success, pharmaceutical companies are funding organizations to attack homeopathy and herbal suppliers and practitioners. Organizations such as Sense about Science in England and another organization in the United States and Canada called “Centre for Inquiry” are primarily funded by pharmaceutical companies’ interests.

Homeopathy continues to grow because of its profound effectiveness with no side effects. Homeopathy has an over 200 year history of safety and efficacy. It is widely used all over the world and its growing numbers attests to its wonderful effectiveness.

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