Direct Prescription Drug Advertising Accounts for USA Children Taking More Psychiatric Medications


Children in the United States are more likely to take psychiatric medications than those in Europe and this could be related to drug company advertising according to a new study published. 

“There is significantly greater use of atypical antipsychotics and SSRI-type antidepressants for child mental health treatment in U.S. than in Western Europe,” said lead researcher Julie Zito, from the pharmaceutical health services research department in the School of Pharmacy at the University of Maryland.

“Direct-to-consumer drug advertising, which is common in the U.S., is also likely to account for some of the differences. The increased use of medication in the U.S. also reflects the individualist and activist therapeutic mentality of U.S. medical culture,” the researchers concluded.


3 Responses

  1. With all the advertising and marketing money its hard for homeopathy to come to the forefront.

    The establishment of drugs as a way of dealing with all problems for children and adults is as a result of clever marketing and not necessarily that it “works”.

    I know homeopathy works. First hand experience many times. Thanks for this web site. Keep up the good work.

  2. If you ever want to read a reader’s feedback 🙂 , I rate this article for 4/5. Decent info, but I just have to go to that damn msn to find the missed pieces. Thanks, anyway!

  3. Interesting, I’m currently writing my M.A. Thesis on this new creation of “Pediatric Bipolar Disorder”. I’ll be including media/advertising analysis, so I’ll definitely consider this!

    While at the hairdresser’s the other day (in Canada, it takes a little more time for the DTC ads to reach us up here) I saw the first ad for the antipsychotic “Abilify”, detailing its use in “pediatric patients, age 6-18”. I am absolutely outraged about children being fed the same drugs that Communist dissenters in the former USSR were given to suppress “lofty and critical thought”!

    Thanks for the important info,

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